brand.json{
"format": "designhub.brand",
"version": 1,
"name": "Acme",
"description": "Design tools for people who ship.",
"logo": {
"generated": true,
"svg": "<svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 96 96\" width=\"96\" height=\"96\"><path d=\"M48 4 92 48 48 92 4 48Z\" fill=\"#6366f1\"/><path d=\"M48 4 92 48H4Z\" fill=\"#f472b6\"/></svg>"
},
"colors": {
"primary": [
"#6366f1"
],
"secondary": [
"#f472b6",
"#fbbf24",
"#34d399"
],
"neutral": [
"#0f172a"
],
"palette": [
{
"name": "indigo",
"hex": "#0f172a",
"role": "neutral"
},
{
"name": "indigo-2",
"hex": "#6366f1",
"role": "primary"
},
{
"name": "pink",
"hex": "#f472b6",
"role": "secondary"
},
{
"name": "yellow",
"hex": "#fbbf24",
"role": "secondary"
},
{
"name": "emerald",
"hex": "#34d399",
"role": "secondary"
}
],
"gradient": "linear-gradient(in oklch 135deg, oklch(62% 0.2 277) 0%, oklch(72% 0.17 350) 50%, oklch(85% 0.15 85) 100%)"
},
"typography": {
"heading": {
"family": "Space Grotesk",
"category": "sans-serif",
"weight": 600
},
"body": {
"family": "Inter",
"category": "sans-serif",
"weight": 400
},
"lineHeight": {
"heading": 1.1,
"body": 1.6
},
"scale": {
"4xl": "clamp(2.4881rem, 2.1183rem + 1.6435vw, 3.4331rem)",
"3xl": "clamp(2.0738rem, 1.8104rem + 1.1707vw, 2.7469rem)",
"2xl": "clamp(1.7281rem, 1.5445rem + 0.8163vw, 2.1975rem)",
"xl": "clamp(1.44rem, 1.3155rem + 0.5533vw, 1.7581rem)",
"lg": "clamp(1.2rem, 1.1193rem + 0.3587vw, 1.4063rem)",
"base": "clamp(1rem, 0.9511rem + 0.2174vw, 1.125rem)",
"sm": "clamp(0.8331rem, 0.807rem + 0.1163vw, 0.9rem)",
"xs": "clamp(0.6944rem, 0.6843rem + 0.0446vw, 0.72rem)"
}
},
"radius": "12px",
"spacing": "8px",
"shadow": "0 1px 2px 0 rgb(0 0 0 / 0.08), 0 8px 24px -4px rgb(0 0 0 / 0.18)",
"voice": {
"personality": [
"Clear",
"Confident",
"Warm"
],
"dos": [
"Lead with the benefit",
"Use plain words",
"Write like you talk"
],
"donts": [
"Jargon without a reason",
"Exclamation marks everywhere",
"Passive voice"
],
"sample": "We build tools that get out of your way, so you can do the best work of your life."
}
}
Acme